SEO guide: What is Content Writing & Content Optimization in SEO?

If you’re quite new to the world of search marketing, you may have heard the term “Content Optimization in SEO” being terrified around in marketing area.

Here, we are discussing the below three questions for beginners:

1. What is Content writing in SEO?
2. What types of Content in SEO?
3. What is SEO Content Strategy?

What is Content writing in SEO?

To understand that you need to know that what marketers mean by SEO content, it’s helpful to break down the phrase into its module parts:

♦ SEO: It stands for Search Engine optimization that means the process of optimizing a website so that people can easily get it via search engines like Google.

♦ Content means any information that lives on the web and can be consumed on the web.

So, putting these two ideas together: SEO content is any content created with the goal of attracting search engine traffic.

Here we quick refresher on what you’ll need to do in order to SEO your web content:

♦ SEO Content: Content Quality

To producing quality content is more important than anything else. If you are selling something, do you go further than being a simple brochure with the same information that can be found on lots of other sites?

Make you provide a reason for people to spend more than a few seconds reading your pages?

So are you offering real value, something of matter to visitors that is unique, different and useful that they won’t find elsewhere?

♦ Keyword Research in SEO

If you want to get traffic through search, it’s best to do keyword research before you start content writing. So, you can focus on keywords for which a certain amount of search volume already exists. In other words, write those topics that people already searching for information about.

♦ Keyword Optimization

Keyword Optimization means where and how to use keywords in your content for maximum searchability.

♦ Content Promotion

Content promotion is increased visibility to new content that you create by sharing it on Social networks and link buildings to your content.

Types of SEO Content

SEO content can include any of the following:

• Product Pages

A good product page can serve as both SEO content and a PPC landing page.

• Blog Posts

A blog is one of the easiest ways to create a regular stream of SEO content.

• Articles

This is the main kind of content you’ll find on most newspaper- or magazine-style websites.

• Video

Depending on what type of site or business you run, videos can be a great way to attract and reach an audience

• Infographics

Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links.

• Directories

Directory submission in SEO is the process of submitting our website URL on various business directories or web directories to create backlinks.

How to Develop an SEO Content Strategy

Here are four steps to defining and refining your SEO Content Strategy

SEO Content Strategy: Define Your Goals

First, decide your goals as a website or business. Are you selling your product through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will define what types of content you have to focus on.

SEO Content Strategy: Target your audience

Target your audience- research and your analytics software can help you get a better picture of your usual visitor or client. Think developing marketing audience that represent your ideal site visitors and customers. Then consider what kinds of content those audiences would be looking for.

Create an editorial calendar

Now, if you have an idea of who you are targeting and why, you can start to build out an editorial calendar.  An editorial calendar is a plan that directed when you will publish new content and what type of content it will be.  This will help you attach to a regular schedule, and also prevent you from move quickly to come up with a topic for new content at the last minute.

Analyze and re-examine

Finally, keep on top of your site’s analytics. Daily analyze your SEO content to see what’s working and what isn’t. Good quality method of success and engagement include page views, links, comments, social sharing, and conversion rates.

When you do analysis at that time you have to focus two things:

• Study your successes so you can repeat those strategies.
• Make time for updating and improving older SEO content.