Email marketing strategy

If you think email marketing is boring, then you’re missing out on the real metrics. Email marketing is still going strong today and is possibly the best possible strategy for your business. Based on 2018 data, email marketing is still ranked as the most effective marketing way and also beating out social media, SEO, and affiliate marketing. An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

So email marketing is the easiest way for small business owners to promote their brand or product which is also a valuable and inexpensive way. However, It allows them to reach out to existing customers, establish themselves to future ones and provide people with special offers.  Email marketing also provides an opportunity to build a solid relationship with a customer. And for that, you need to create effective content and there are so many things to take care when interacting with people via email.

It’s important to send people emails that are relevant to them, and great care should be taken to avoid spamming. Also, you need to create and maintain the email lists that will help you to create successful email marketing campaigns.

So here we will explain How to Do Email Marketing

Also Read: What is Email Marketing | Benefit of Email Marketing

Method 1 Creating Email Lists

1. Build your email list: Email marketing strategy

Create an email list of your existing customers, past customers, and approaching customers because they are the most important groups to promote via email. Use a table to create a database of their names and email addresses. If you don’t have the email addresses, you’ll need to start collecting them. Use your website; storefront, front desk, and each phone call request your visitor’s email address.

• Keep a clipboard at the front work area or storefront of your business for people to agree to accept your email list.
• Allure them into joining by offering discount coupons and different points of interest that may be sent by means of email. Make it applicable to what they are presently doing. Is it accurate to say that they are perusing a long how-to direct? At that point offer a summarized actionable checklist in return for their email.
• All you require is their name and email address to begin. Try not to request excessively data now.

2. Promise privacy.

Most of the people will be doubtful to sign up for an email list except you promise them you will keep their email addresses and personal information private. With the initial promise, you should build up a privacy statement that will be integrated at the bottom of every email you send out.

• Privacy statements should declare that your company will never give out email addresses to third parties and it will only be used for the intentions of marketing your company’s products and services.

• And also be a state that the email content is confidential and intended only for the people named.

• If the email has been received in error, the recipient should notify the company so that their email can be deleted from the email list.

3. Create different email lists: Email marketing strategy

Creating separate email lists allows you to send different emails to the different groups, each with their own targeted content. Within that, you can get more specific with your lists for even better targeting.

• It also helps you to stop spamming them with irrelevant content, which returns poorly on your company.
• It’s important to build relationships with your recipients through email marketing. Targeted lists with relevant content will help you do that.

Method 2 Generating Effective Content

1.Have clear and specific goals in mind: Email marketing strategy

Keep in mind the short form “AIDA” as you create the message for email marketing- Attention, Interest, Desire, and Action. Your title needs to get their “attention” so that they’ll open the email. Once they’ve opened it, spark their “interest” so they’ll want to continue reading it. Build “desire” by providing them with a motivating offer. Finally, they take to “action”- which can be clicking on a link, calling your business, buying something from your website, and so on.

2. The subject line should be an effective: Email marketing strategy

A good subject line can reduce the risk of being flagged as spam. It’s best to write a subject line of fewer than 40 characters.

• So tell your recipients what‘s new in terms of products, services, and relevant business information.
• Create a convincing offer that will interest the recipient. Offers are usually discounts or special pricing.
• For example, instead of announcing a new feature by describing it in technological terms, you could instead talk about the benefits of the feature that will directly and positively affect a prospective customer. Focusing on a customer’s needs will get their attention.

3.Create Interesting Content: Email marketing strategy

In place of immediately pitching your product, create the email about your readers. Instead of unnecessary details of your products and all the incredible services you provide, write about problems that may possibly bother your readers, then introduce solutions that include your products and services.

• Same as the subject line your intro needs to interesting to read the rest of the email.
• To capture interest, try telling a story, building mystery, and/or including a relevant and compelling image in the email body.

4. Keep it simple and easy to read: Email marketing strategy

Every day people receive so many emails and you may aren’t going to have their entire attention. Ensure the email is easy for the recipient to quickly find out. Break the content up into short paragraphs. Also, include relevant images to break up the text.

• Start with the most important information at the top of the email.

5.Create an action-oriented goal: Email marketing strategy

Your email should attract and quick the recipients to take some kind of action. But, an action does not necessarily mean getting them to buy something instantly.

• Ensure the action should be targeted that you can track- like a click, reply or a phone call- during platforms like Google Analytics.
• It’s important to check the efficiency of your email marketing campaigns, and the only way you can do that is by providing a call-to-action that you can track.

Method 3 Sending the Email

1. Send a welcome email and provide an opt-in option.

If you send email to someone new, first you should send a welcome email. Introduce the company and let them know what to expect from future emails. Offer an opt-in form that allows them to confirm that they want to receive additional emails from you. To give them the reason to open, give an attractive offer in the welcome email.

• Every email you send should also have an obvious unsubscribe link in it. This allows the person to opt-out at any time.
• Such as, you could offer a free product or discount with their next purchase.

2. Send a test email first: Email marketing strategy

First, you need to send a test email because you can’t make corrections or change any of the content. Before you send an email to your whole email list, send it to a few people in your company. Have these people review the email content, confirm that all the links work, make sure the formatting looks right, etc.

3. Track the effectiveness through analytics: Email marketing strategy

If you do a test send first, you will feel a lot more comfortable and confident about sending the final email to your entire list.

When you use email service providers programs, they most include free analytics. These analytics provide a great deal of information about the email’s use, but the three most important metrics are the open rate, click through rate (CTR), and unsubscribe.

• The open rate tells you how useful your subject line was by showing you how many people opened the email and how many people didn’t.