These days many advertisers use Google AdWords as their main PPC network. In addition to using Google AdWords for getting paid traffic to your site, it can also be used for SEO. See here some ideas about how to use Google AdWords for SEO.
Keyword Research
The most valuable use of Google AdWords for SEO is to keyword research. Keywords are the origin of any SEO campaign and even if you are an expert in your keyword, you have to always research keywords simply because users repeatedly search for quite unexpected keywords and key phrases you as an expert will never think of. Unnecessary to say, what matters mainly for high rankings is which keywords your target audience is searching for, not those keywords you as an expert think are most popular in a particular position.
So find what users are searching for that you need a keyword research tool. There are many special keyword research tools but Google AdWords Keyword Tool is light years to the lead of them all.
How to use Google Keyword Planner Tool?
It is so simple to use Google AdWords to research Keywords. You can enter the URL of your site, and also put in some basic keywords, the tool will then automatically generate a whole bunch of suggested keywords. Look at the all shortlisted keywords that look like relevant and have a straight global search volume.
If you want to rank well for all the generated keywords, but it’s good to focus all your efforts on a selected few. Now the idea is to find keywords that are quite easy to optimize and yet have an honest search volume. These would be the keywords with the least competition in Google.
- Go to Google.com,
- enter each of the shortlisted keywords
- Search for the exact phrase, so surround your keyword with double quotes.
- Note down how many web results there are for each of the phrases, then you have collected the ‘Number of web results’ for each keyword.
- Calculate competition ratio by dividing its ‘Global search volume’ by the ‘Number of web results’. Which are keywords with the higher ratios are the easier once to optimize.
Now, you can start an SEO campaign for your keywords but you’ll see next, it may be much wiser to start a Google AdWords campaign instead.
To make sure that the Keywords you have collected Convert Well
After that, you need to verify collected keywords if these keywords really work for you. For example, if they convert properly, no matter how specific you’ve been when selecting your keywords, you can never know if they work well or don’t without testing them in practice. Also, you can select lucrative keywords with high global search volume and low levels of competition and still stop nowhere.
Getting Better CTR with Your Existing Rankings
CTR stands for Click-Through Rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Also in Keyword Research, Google AdWords is an important tool for getting a better CTR (Click-Through Rate) with your existing rankings.
-You may be rank well for a given keyword, get more traffic, and still be unable to monetize this traffic because your CTR is low. The reasons for this may be a different but insufficient title and description could be a very possible reason.
Google AdWords can also help you find better CTR with your existing rankings. For example, if you run ad AdWords campaign and you are happy with the performance, you may want to be changing your ad title and description until you feel you have reached the maximum CTR for your keywords.
It may take you a lot of tries till you find the best combination of a title and a description. In these process, you might lower your CTR but when you find this magical combination of a title and description, for that you need to copy them as the title and description for your page in order to maximize your organic search CTR as well.
Geographic Targeting: Geo Targeting Adwords
Best use of Google Adwords for SEO is Geotargeting. If you bid on traffic from several geographical locations, you can use Google Analytics to convert how different locations are converted. It is pretty natural to have important differences in the conversions for the same keyword between the countries.
When you open Google Analytics and see which countries are converting best, you can give your best in them.
For Example, you can create local pages for these countries or target the geo-specific keywords with very good conversion rates.
Google AdWords is a really helpful tool not just for advertisers. It started as a tool for advertisers but its use is not limited to them only. For many publishers and SEO experts, AdWords is the most valuable tool because even a moderate AdWords campaign can give you valuable insights and save you a lot of time and money to optimize for words, which don’t work for you.
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