In this topic, we’re going to be talking about website architecture & Search Engine Ranking Factors. The better your site architecture, the better your chance of higher ranking in the search engines.

Smart Search Engine Optimization (SEO) means designing your site so that crawlers find and index your best and most relevant content every time. If you who are developing websites from an SEO view you want to be thinking about a few things when it comes to website architecture.

Why Website Architecture Matters

• A good site architecture means a great user experience.
• A good site architecture provides your site with sitelinks.
• A good website architecture means better crawling.
• A good site architecture is at the very core of good SEO — optimizing for the crawlers.

The right site Structure can help your SEO efforts increase while the wrong one can affect them.

 

Site Crawlability

Search engines like Googlebot crawl a website’s structure. A search engine is to index the content in order to return it in search results. If your site structure better, then the crawlers can access and index the content.

A search engine doesn’t automatically find out everything on your website. Google even disclose, there are pages on your site we might not discover,” or “URLs that may not be discoverable by Google’s normal crawling process.

It’s good practice to use sitemaps, both HTML and XML, to make it easy for search engines to crawl your site.

With strong Site Structure, a search engine will easily take less time accessing, crawling, indexing, and returning the pages.

 

Mobile-friendly

These days more Google searches happen on mobile devices than on desktop. Set this, it’s no wonder that Google is focusing on sites that are mobile-friendly with a chance of better rankings on mobile searches while those that aren’t might have a take more time to appear.

 So Ensure your site is mobile-friendly. You will increase your chance of success with search rankings as well as making your mobile visitors happy. Also, if you have an app, consider making use of app indexing and linking, which both search engines offer.

 

Website Speed Optimization

Google needs to make the web a faster place and has declared that fast sites get a small ranking advantage over slower sites. Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time”.

Yet, making your site fast isn’t a guaranteed express ride to the top of search results.

According to Google, Speed is a minor factor that impacts just one in 100 queries.

But speed can support other factors and might really improve others. These days we’re an irritated when site speed is slow, especially when we’re on our mobile devices! So engagement on a site may improve based on speedy load time.

Unique URLs

After all, always have one unique URL per unique part of the content. Don’t have 10 different URLs that are accessible in 10 different ways that all provide the same part of the content. That’s a navigational terrifying and a terrifying for SEO as search engines try to figure out which page they should show.

Are your URLs descriptive?

Make your URLs descriptive that means having the words you want to search for within your domain name or page URLs can help your ranking prediction. It’s not the main factor, But if it makes sense to have descriptive words in your URL, then it.

 

HTTPS/ secure site

Google would like to see the entire web running HTTPS servers, in order to provide better security to web surfers. To help make this happen, it rewards sites that use HTTPS with a small ranking boost.

As with the site speed boost, this is just one of many factors Google uses when deciding if a web page should rank well.

 

Internal Linking Structure

Make links relevant and useful. When someone looks at a link they need to understand where it will take them and why it’s being linked to from a page. This is important, especially if the link is inside of content rather than navigation.

Internal links list three reasons why they are important:

• They permit users to navigate a website.
• They help connect information hierarchy for the given website.
• They help increase ranking power around websites.

So every page on your website should have some link To and some link From another page on the website. Your navigation has to finish internal linking to the main categories and subcategory pages, but you have to ensure that leaf-level pages have internal linking as well.

Internal linking tells the search engines what pages are important, and how to get there. The more internal linking you have across all pages, the better.

So there are lots of things to remember when optimizing your site for search engines. Website architecture is one of the most important, but one of the most-overlooked optimization methods. If you have a good Website Structure, then great SEO will follow.